Business Quiz: May 2011

Monday, May 23, 2011

Logo Quiz

Business Quiz Spot is a dedicated Business Quiz Blog for all the Business Quizzers across the world. With a target of reaching over 20,000 questions in the coming six months, this will be an encyclopedia for all the aspiring Business Quizzers. Please feel free contact us either for contributing articles or for a quotation. You will also find various popular categories of Business Quiz such as Logo Quiz, Brand Quiz, Business History Quiz in this Quiz Blog.

Identify the logo of the company

Ans. Educomp

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Saturday, May 21, 2011

Marketing Terms Quiz

Business Quiz #1. Who coined the Concept of Guerrilla marketing ?

Ans: JC Levinson

Business Quiz #2. Who coined the term “ Permission Marketing” ?

Ans: Seth Godin

Business Quiz #3. The Concept of Marketing Mix was coined by whom?

Ans: Neil Borden

Business Quiz #4. Who proposed “Competitive Forces” Concept?

Ans: Michael Porter

Business Quiz #5. The Concept “ Metamarkets” was coined by whom?

Ans: Mohan Sawhney

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Friday, May 20, 2011

Brand Logo Quiz

Identify the Logo of this world famous rental brand

Ans. National Car Rental

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Brand Logo Quiz

Identify this logo that we frequently see in cinemas

Ans. Dolby Digital

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Saturday, May 14, 2011

Logo Quiz

Identify the logo of the company

Ans. Tourism Malaysia

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Wednesday, May 11, 2011

Business History - Ford Motors Logo History

Henry Ford used to work for Thomas Edison. He founded two companies before settling on Ford. His first company went bankrupt after just two years, and he left the second company after just one year. However, the second company became Cadillac later on. His third company, founded in 1902, was called Ford & Malcomson, Ltd.

He was unable to pay the bills for parts in his third company, but some investors agreed to put money in the company, and it was renamed as Ford Motor Co. This is the company name in the first logo of 1903. The 1909 logo, which has a similar font as today’s logo was borrowed from Childe Harold Wills, who had made this font for his business card.

In 1912, the Ford logo was given a complete makeover, as compared to the earlier simplistic design. When a car was launched in 1927, called Model A, the famous blue oval was introduced in the logo. This was the shape and color, on which all future Ford logos have been made.

The company has experimented with different shape going from ellipse to circle, and even a diamond like shape in 1957. The 1976 logo was essentially, the last major change in the symbol, and is very similar to their current logo. Finally, in 2003, the company released a new logo, which came to be known as “Centennial Blue Oval”.

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Sunday, May 8, 2011

Business History - Fujifilm Alcoa History

1894
Our first corporate mark appeared in 1894, when Alcoa was still known as The Pittsburgh Reduction Company. The original mark — a cross over a circle, along with the company's initials and the word "aluminum" — was used for 35 years, with only slight modification.

1910
In 1907, The Pittsburgh Reduction Company was renamed Aluminum Company of America. In 1910, the company built a dam in the Great Smoky Mountains and established a town in East Tennessee, named Alcoa, to house workers.

1929
By 1929, the short form "Alcoa" had caught on. A new trademark took the shape of a Norman shield and the Alcoa name.

1955
In 1955, Harley Earl Associates of Detroit designed a bold new rectangular mark. The shield remained, though reduced in size, and two equilateral triangles dominated the symbol.

1963
Renowned designer Saul Bass created this signature in 1963. It combines a graphic symbol and our name, set in a specially designed typeface known as the Alcoa Alphabet.

1999
Alcoa changed its corporate name in January 1999 from Aluminum Company of America to Alcoa Inc. to reflect the global scope of the company and its diverse workforce. This formalized the use of the name, which has been in popular use around the world since 1929. New York designer Arnold Saks modernized the classic trademark, originally designed by Saul Bass, to reflect the character and style that is taking the company into the 21st century.

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Business History - Mazda Logo History

The company's name, "Mazda," derives from Ahura Mazda, a god of the earliest civilizations in West Asia. We have interpreted Ahura Mazda, the god of wisdom, intelligence and harmony, as the symbol of the origin of both Eastern and Western civilizations, and also as a symbol of automobile culture.It incorporates a desire to achieve world peace and the development of the automobile manufacturing industry.It also derives from the name of our founder, Jujiro Matsuda.

Mazda Brand Evolution – driven by change

1934

This mark became the registered trademark for Mazda when production commenced on our three wheel trucks. The name ‘Mazda’ represents a combination of 'Ahura-Mazda', the name of an ancient god, and Jujiro Matsuda, founder of the Mazda Corporation.

1936

Similar to the emblem of Hiroshima city, this mark expresses Mazda’s strong links to its hometown of Hiroshima. The “m” shaped curve symbolises Mazda Motor Manufacturer. The image of wings represents Mazda’s agility, speed and capability to soar to new heights.

1959

Mazda created the classic “M’ to coincide with the launch of its first passenger cars.

1975
This mark was introduced at the same time as Mazda’s new Corporate Identity System (CIS) in1975.

1991
The logo shown here was introduced as the new product mark for Mazda in 1991.
The shape symbolises the characteristics of wings, sun and the circle of light.

1998
The new Mazda brand symbol affirms our commitment to providing high quality products that offer unique driving pleasure, sales and service experience that surpass current customer expectations and earns their confidence and loyalty.

Capturing the spirit of Mazda, the stylised "M" evokes an image of wings in flight and symbolises the Mazda’s flight toward the future. The "V" in the centre of the "M" spreads out like an opening fan, representing the creativity, vitalty, flexibilty and passion that is Mazda. The symbol as a whole expresses the sharp, solid feeling that Mazda will be seeking in all of its products. The dynamic circle symbolises our readiness to spread our wings as we enter the 21st century.

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Saturday, May 7, 2011

Business History - Fujifilm Swiss Cross History

How the corporate brand has changed

1849 to 1923. Following the centralisation of the previously Canton-based or privately-run postal system in Switzerland, the Swiss cross in the form of a coat of arms decorated with a post horn, Alpine roses and oak leaves is introduced as the trademark symbol of the Swiss postal system. The introduction of the telegraph (from 1852 onwards) and the telephone (from 1880 / 81 onwards) mark the birth of Swiss telecommunications.

1923 to 1927. For the first time an illustration appears on the title pages of the annual reports of the Swiss Postal Administration and the Swiss Telegraphy and Telephony Administration: a Swiss cross with a halo and post horn/telegraph pole for the two divisions respectively.

1927 to 1929. Postal, telephony and telegraphy services are brought together under a common administration. The symbolism in the logo focuses on the Swiss cross with the halo and post horn or telegraph pole from which wires stretch out.

1929 to 1931. The rectangular heraldic logo makes its appearance. Despite the organizational merger of the post and telegraph/telephone divisions, each division is allowed to have its own logo. The telegraph pole therefore remains on the logo variant used for telegraphy/telephony services.

1931 to 1936. The post horn is used not only to represent the postal services, but also the telephony and telegraphy divisions. This gives the impression that the Senior Telephony Services Directorate has been swallowed up by the Postal Services Directorate. Following the introduction of the new heraldic logo, the PTT operations continue to use a common logo featuring the Swiss national emblem until into the 1980s.

1936 to 1939. For the first time the acronym PTT (standing for Post, Telegraphy and Telephony) appears in the logo.

1940 to 1982. The post horn disappears. "Switzerland" and "PTT" now make up the logo's message.

1982 to 1993. A graphic artist from the postal service's stamp department plays with the elements of the Swiss cross and PTT and gives the logo a contemporary new look.

1993 to 1997. The telecom division demonstrates its separate identity with a logo variant in which the text Telecom is the dominant feature.

1997. The telecom division becomes a listed public limited company and is given the name Swisscom. The Swisscom logo, with its simple style, combines the human side of technology with the image of credibility and security offered by a traditional company. It forms a central element of the visual identity of the Swisscom brand.

The new brand

The new look is more modern, more colourful, more vivid and also much simpler than the different identities Swisscom has used in the past. The design selected will permit broad-based marketing activities across the various customer segments and via the different types of media. The logo's lettering has been modernised and a moving element has been added. Given that most communications services are now accessed on-screen, the new logo is ideally suited to Swisscom. In the future, customers will expect to have mobile and fixed access to TV, Internet and personal data (photos, films, etc.) in the simplest manner possible and whenever they want, using TVs, PCs and mobile phones.

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Thursday, May 5, 2011

Business History - Maersk Logo History

The story of the seven pointed star

"When Captain P.M. Møller took command of his first steamer the s.s. "Laura" in 1886, her black funnel was ringed with a blue band with a white seven-pointed star on each side.

While accompanying her husband on a voyage years earlier, his wife Anna Møller had suffered a serious illness, which left a lasting impression on the deeply religious captain, who felt himself to be responsible. In a letter to his wife in October 1886, he explained the background for the company's new emblem: "The little star on the funnel is a reminder of the evening I prayed for you so dejectedly and anxiously, asking for the sign that I might see in the grey, overcast sky, a reminder that the Lord hears our prayers".

The "Laura" kept the star until the ship was sold in 1909 and, when The Steamship Company Svendborg (Aktieselskabet Dampskibsselskabet Svendborg) was founded in 1904, the white seven-pointed star on a sky-blue background also became the funnel emblem for ships of the new company, which acquired a similar house flag.

The star went along when The Steamship Company of 1912 (Dampskibsselskabet af 1912, Aktieselskab) was established and thus became permanently linked to the Maersk fleet. It was therefore natural that, when the new Maersk Line needed a logo for shippers and passengers for its liner trade between the USA and the Far East in 1928, a version of the ship's funnel with the seven-pointed star was selected."

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Business History - Google Logo History

The clarity of thought is visible in the company’s logo right from the very beginning, when in 1996 two Stanford University computer science graduate students Larry Page and Sergey Brin built the search engine.

The name of the search engine is derived from Googol (meaning one followed by 100 zeros). Google’s first logo was created by Sergey Brin, after he taught himself to use the free graphic software GIMP. Later, an exclamation mark mimicking the Yahoo! logo was added. In 1999, Stanford’s Consultant Art Professor Ruth Kedar designed the Google logo that the company uses today.

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