Business Quiz: 2011

Saturday, December 24, 2011

Logo Quiz

Business Quiz Spot is a dedicated Business Quiz Blog for all the Business Quizzers across the world. With a target of reaching over 20,000 questions in the coming six months, this will be an encyclopedia for all the aspiring Business Quizzers. Please feel free contact us either for contributing articles or for a quotation. You will also find various popular categories of Business Quiz such as Logo Quiz, Brand Quiz, Business History Quiz in this Quiz Blog.

Identify

Ans. Mudra Communications

If you require any further assistance from the Business Quiz Spot regarding Quiz Material or assistance in conducting quiz in your college or company, please feel free to contact us

Logo Quiz

Identify

Ans. Great Wall Motor Company Limited

If you require any further assistance from the Business Quiz Spot regarding Quiz Material or assistance in conducting quiz in your college or company, please feel free to contact us

Wednesday, December 21, 2011

Brand Business Quiz

Business Quiz Question 1. Which telecommunications company has entered into a
strategic partnership with Google to provide an online marketing tool
for SMEs which is using its services?
Ans. Telekom Malaysia

Business Quiz Question 2. Nissan unveiled its premium offering for the mid-size
segment Name the Brand?
Ans. Sunny

Business Quiz Question 3. In which Country, Bank of Baroda, Andhra Bank and
Indian Overseas Bank plans to open a new joint venture commercial bank?
Ans. Malaysia

Business Quiz Question 4. Name the campaign which was created by Mudramax that
has been chosen as Best in Asia, at the Promotion Marketing Awards of Asia?
Ans. Silent Anthem

Business Quiz Question 5. Reid and Taylor belongs to which Texile Firm?
Ans.S Kumars

Business Quiz India

Business Quiz Question 1. First citizen” a loyalty program is associates with
which brand?

Ans. Shoppers Stop

Business Quiz Question 2. Who has taken over as CEO of Apple after the resignation of Iconic Steve Jobs?

Ans. Timothy D. Cook

Business Quiz Question 3. SEBI has launched a centralized database system
recently by which complaints of investors should be forwarded electronically. Name it

Ans. SCORES. (SEBI Complaints Redressal System)

Business Quiz Question 4. The Tag-line “ Be More” is associated with which brand?

Ans. Titan

Business Quiz Question 5. The new brand identity and logo for Hero Moto Corp was
developed by whom?

Ans. Prakash Bakshi

Tuesday, December 20, 2011

Business Quiz

Business Quiz Question 1. A popular advertising campaign based on the slogan
'Fill it - Shut it - Forget it' is associated with which brand ?

Ans. Hero Moto Corp

Business Quiz Question 2. How many percent stake a foreign entity can hold up in an Indian insurance firm?

Ans. 26 Percent

Business Quiz Question 3. The new brand identity and logo for Hero MotoCorp was developed by?

Ans. Wolff Olins

Business Quiz Question 4. Which Motor company is associates with Driving skills for life program?

Ans. Ford Motor Company

Business Quiz Question 5. Which Oil company has introduced the India’s first petrol pump with self service refueling facility?

Ans. Indian Oil Corporation

Monday, December 12, 2011

Logo Quiz

Identify the upcoming sports event logo

Ans. Indian Racing League

If you require any further assistance from the Business Quiz Spot regarding Quiz Material or assistance in conducting quiz in your college or company, please feel free to contact us

Sunday, December 4, 2011

Business Quiz: Apple Logo History

Here i shall discuss the evolution of Apple's Logo which has by far been the most revered. I shall analyse importance of each of these logos some time again in my later logos.

It is one of the biggest consumer electronics and Software Company, best known for products like Macintosh, iPod and iphone. Steve Jobs, Steve Wozniak, and Ronald Wayne had together setup Apple in 1976, to sell their hand-built computer Apple I. They had offered their product to HP first but were declined by them. I think HP would still be regretting this today.

The road to success wasn’t easy for Apple, and Wayne liquidated his share in the company for a mere $ 800. After the launch of Apple II in 1977, things started to look up for Apple and we all know what heights the company has reached since then.

Apple II was successful mainly because it had colored graphics. Great and simple design, has always been the USP (Unique Selling Proposition) for Apple, and their logo is no exception. When Apple was started, the logo was a complicated picture of Isaac Newton sitting under a tree. This had been designed by Jobs and Wayne, with the inscription: “Newton … A Mind Forever Voyaging Through Strange Seas of Thought … Alone.” Frankly, I don’t think it was just a coincidence that Apple had slow sales during this period.

However, Steve Jobs hired Rob Janoff to simplify the logo, which turned out to be a great idea. Rob created the ‘Rainbow Apple’ which was the logo for company till 1998. There are many rumors as to why Rob had chosen to create such a logo. One of them says that the Apple was a tribute to Newton (discovery of gravity from an Apple), and since the USP for Apple at that time was colored graphics, it had the rainbow colors. Another explanation exists that the bitten apple pays homage to the Mathematician Alan Turing, who committed suicide by eating an apple he had laced with cyanide. Turing is regarded as the father of computers. The rainbow colors of the logo are rumored to be a reference to the rainbow flag, as homage to Turing’s homosexuality.

Janoff, however, said in an interview that though he was mindful of the “byte/bite” pun (Apple’s slogan back then: “Byte into an Apple”), he designed the logo as such to “prevent the apple from looking like a cherry tomato.”

When Apple launched the new iMac in 1998, they changed their logo to a monochromatic apple logo, almost identical to the rainbow logo. Now, the Apple logo comes with nice gradient chrome silver design. It is one of the most recognized brand symbols in the world today, and the shape is what identifies the company more than the color.

If you require any further assistance from the Business Quiz Spot regarding Quiz Material or assistance in conducting quiz in your college or company, please feel free to contact us

Thursday, December 1, 2011

Brand Quiz

Business Quiz #1. Name the New Chariman of Air India ?
Ans. Mr.Rohit Nandan

Business Quiz #2. Which Formula One Team has announced the launch of its F1 Team Academy, to identify and promote racing talent in India.?
Ans : Force India

Business Quiz #3. Name the Global beer brand which was recently launched by United Breweries in India?
Ans: Heineken

Business Quiz #4. ‘Flip Me’, India’s first mobile trading platform in the commodities market was launched by ?
Ans : Geojit Comtrade Ltd

Business Quiz #5. Which company has announced a consumer contest ‘Race to Fame’ that is associated with the Indian Grand Prix?
Ans : Vodafone

Wednesday, November 23, 2011

Business History - ACCA Logo History

ACCA, the world's largest and fastest-growing global professional accountancy body has today (17 May) unveiled its new logo. The change forms the final part of a whole new brand identity, which has been developed following a year of consultation with members, students and other stakeholders around the world.

Revealed publicly for the first time at ACCA's AGM, the bolder new logo, which is designed to enhance ACCA's distinct image in the profession, will be used from September this year. Implementation will be phased to manage costs: the mark will be introduced to systems and materials on renewal or reprint.

ACCA worked alongside leading global brand design agency Fitch to produce its overall new brand identity at a total cost of £85,000. This investment has also delivered ACCA's new global website, global launch materials for the new ACCA Qualification, and a new look including colour palette, imagery and typography.

Neil Stevenson, ACCA marketing director said: 'ACCA has always been an innovator, particularly when it comes to brand identity. As a unique global brand in the profession, our identity has to be distinctive and robust enough to transcend cultures and country borders and we are confident that we have achieved this. The new logo is a clear evolution on the former version, which was first introduced in 1988, and is representative of ACCA's confidence in its standing today.'

The new logo is designed to be easier to reproduce than the current version and remains readable at a smaller size. It also works well across all media - from newsprint to the Internet.

While the logotype has also been centred to avoid the risk of the logo being cropped, and will now only appear in red or black, it does keep its square proportions.

'The square has become a recognisable feature of our logo since its introduction in 2000 and we are keen to benefit from the investment made in ACCA's global brand in recent years. Furthermore, cost was always a major concern - particularly the sometimes overlooked cost of implementation. We have contained these costs by keeping the proportions of the logo the same, something that makes application throughout our IT systems more straightforward.

'We are also introducing the logo gradually over the next year both to avoid reprinting costs and to support members and other stakeholders in adopting the change. This is especially important given the wide range of organisations which use the ACCA logo in 170 countries, including public practice firms, ACCA global accountancy partnerships, universities and colleges, publishers of ACCA text books and employers of our students and members,' said Neil Stevenson.

'ACCA was among the first professional accountancy bodies to introduce a global brand identity at the same time as it was the first body to make international accounting standards central to its professional qualification. We are delighted to have developed the next phase of our identity, which we hope will continue to underpin our global reach, relevance and reputation as we introduced the new ACCA Qualification,' he added.

If you require any further assistance from the Business Quiz Spot regarding Quiz Material or assistance in conducting quiz in your college or company, please feel free to contact us

Sunday, November 20, 2011

Logo Quiz

Identify the logo this Technology Giant

Ans. Compaq

If you require any further assistance from the Business Quiz Spot regarding Quiz Material or assistance in conducting quiz in your college or company, please feel free to contact us

Friday, November 11, 2011

Brand Logo Quiz

Identify the logo this celebrated Indian Brand

Ans. Marico Industries

If you require any further assistance from the Business Quiz Spot regarding Quiz Material or assistance in conducting quiz in your college or company, please feel free to contact us

Saturday, October 29, 2011

Business Logo Quiz

Identify the logo of the company

Ans. NMDC

If you require any further assistance from the Business Quiz Spot regarding Quiz Material or assistance in conducting quiz in your college or company, please feel free to contact us

Thursday, October 27, 2011

Logo Quiz

Identify the logo of this suitcase company

Ans. Aristocrat Luggage

If you require any further assistance from the Business Quiz Spot regarding Quiz Material or assistance in conducting quiz in your college or company, please feel free to contact us

Sunday, October 23, 2011

Business History - Nokia Logo History

‘Nokia’ in Finnish means means a dark, furry animal we now call the Pine Marten weasel. However, this has little to do with the current business and brand image. The origin of the company name, can rather be attributed to the setting up of the wood pulp mill (set up by Knut Fredrik Idestam), on the banks of Nokianvirta river in the town of Nokia.

The Nokia Corporation was formed as a merger of Finnish Rubber Works (which also used a Nokia brand), the Nokia Wood Mill, and the Finnish Cable Works in 1967. The company has sold a variety of products in the past including television, shoes, car tires and others. The evolution and the meaning of the logo is unclear due to the changing business over the years.

If you require any further assistance from the Business Quiz Spot regarding Quiz Material or assistance in conducting quiz in your college or company, please feel free to contact us

Saturday, October 22, 2011

Business Logo Quiz

Identify the Logo of the company

Ans. ONGC

If you require any further assistance from the Business Quiz Spot regarding Quiz Material or assistance in conducting quiz in your college or company, please feel free to contact us

Friday, October 21, 2011

Business Logo Quiz

Identify the logo of the company

Ans. Cholamandalam MS

If you require any further assistance from the Business Quiz Spot regarding Quiz Material or assistance in conducting quiz in your college or company, please feel free to contact us

Thursday, October 20, 2011

Logo Quiz

Identify the logo of this Technology Giant

Ans. Dell Computers

If you require any further assistance from the Business Quiz Spot regarding Quiz Material or assistance in conducting quiz in your college or company, please feel free to contact us

Friday, September 23, 2011

Business History - Unilever Logo History

Our new identity is an expression of vitality, which is at the heart of everything we do - our brands, our people and our values. Each icon within our logo represents an aspect of our business.

If you require any further assistance from the Business Quiz Spot regarding Quiz Material or assistance in conducting quiz in your college or company, please feel free to contact us

Marketing Terms Quiz

Business Quiz #1. Who coined the term “Innovative Imitation” ?

Ans: Theodore Levitt

Business Quiz #2. Who coined the term “ Positioning”?

Ans: Al Ries and Jack Trout

Business Quiz #3. Who coined the term “Marketing Myopia” ?

Ans: Theodore Levitt

Business Quiz #4. The Element of Marketing Mix : Four P’s (Product, Place, Price, Promotion) was Proposed by whom?

Ans: Jerome Mccarthy

Business Quiz #5. The Term “Unique Selling Proposition” was proposed by ?

Ans : Rosser Reeves

If you require any further assistance from the Business Quiz Spot regarding Quiz Material or assistance in conducting quiz in your college or company, please feel free to contact us

Wednesday, September 21, 2011

Logo Quiz

Identify the logo of the company

Ans. Swiss Air

If you require any further assistance from the Business Quiz Spot regarding Quiz Material or assistance in conducting quiz in your college or company, please feel free to contact us

Tuesday, September 20, 2011

Logo Quiz

Identify the logo of this storming company

Ans. Whirlpool

If you require any further assistance from the Business Quiz Spot regarding Quiz Material or assistance in conducting quiz in your college or company, please feel free to contact us

Business Logo Quiz

Identify the Logo of the company

Ans. Corsair Memory

If you require any further assistance from the Business Quiz Spot regarding Quiz Material or assistance in conducting quiz in your college or company, please feel free to contact us

Wednesday, August 24, 2011

Business History - Renault Logo History

More than 100 years ago, Louis Renault was creating the society named "Renault Frères". It was the first step of the logo saga.

Discover the complete story of the famous diamond.

If you require any further assistance from the Business Quiz Spot regarding Quiz Material or assistance in conducting quiz in your college or company, please feel free to contact us

Business History - John Deere Logo History

One of the country’s most recognized corporate symbols, the leaping deer trademark has been synonymous with quality John Deere products for more than 120 years.

The first trademark using the leaping deer was registered in 1876, although registration papers indicate the mark had been used for the previous three years. John Deere was well established in Moline by this time, his company producing more than 60,000 plows a year. They were commonly referred to as Moline plows because of the factory location and the need for an official registered trademark became apparent. An official trademark was also the only means that could provide positive protection against copying and deception.

That first trademark shows a deer bounding over a log, the words "John Deere" above and the words "Moline, Ill." beneath the figure. It is interesting to note that this original trademark represented a type of deer common to Africa, and only in future trademarks was the native North American white-tailed deer portrayed.

Between 1876 and the early 1900s, the company grew dramatically. Several non-competing factories, manufacturing a variety of distinctive agricultural implements were acquired by Deere & Company during this period. A new trademark was needed to reflect the company’s expansion, while providing uniformity for its burgeoning product line.

Hence, the second John Deere trademark was registered in 1912. The deer continued to be shown leaping over a log, with the words "John Deere" arching above and "Moline, Ill." below the deer, much like the original. There was a lot more detail and definition drawn into the animal in this version. The slogan "The Trade Mark of Quality Made Famous by Good Implements" first appears here, extending across the bottom.

The next change was registered in 1936 after the company’s Standardization Committee noted a need to "to better adapt the trademark for stenciling on products." The deer became a solid silhouette removing all the detail from its predecessor. This change combined with the outstretched legs provided a stronger more recognizable profile. This period marked the height of sales for the model A, B, and D tractors and Deere was aggressively trying to dominate the market. A uniquely shaped angular border was added around the leaping deer. The antlers were changed slightly and the words, "John Deere, Moline, Ill." remained in the same position but were made somewhat bolder. The slogan below it all stayed unchanged.

It’s important to note that the dates associated with these trademarks represent official patent registration. In actuality, many designs were adopted by the company and used for several years before they became official.

Just one year later, in 1937, another trademark was introduced, marking an even more simplified solution. Deere & Company was more diversified than ever. There were now more major John Deere products and more places to use the trademark, which undoubtedly prompted the update. Perhaps the fact that 1937 marked the company’s centennial was another factor in the change. The typography and animal remained undisturbed, but the slogan and border disappeared.

The next official change in the trademark came in 1950 and represented a breakthrough in many respects. First, the antlers of the deer were turned forward, the tail was pointed upward to resemble the white-tailed deer, and no longer was it shown bounding over a log. The words "John Deere," now in a bolder square-serif font, although still arched were raised to avoid the prior separation by the head and antlers. A new slogan – "Quality Farm Equipment" was set in a bold sans serif typeface and reversed out of the ground beneath the deer. The words "Moline, Ill." have also been dropped – a change long overdue due to increasing diversification throughout the world. A surrounding border reappeared – a four-sided shape with flat sides and curves top and bottom to unify and contain the elements of the trademark.

The 1956 trademark, which came into use but wasn’t actually registered until 1962, represents yet again the call for a simpler design. The slogan "Quality Farm Equipment" was dropped. By then, John Deere was established in the construction equipment industry, and contractors and loggers became familiar with yellow and black machines bearing the symbol. A radius was given to the corners of the border and a slight curve was added to all four sides of the ellipse. The words "John Deere" were placed below the leaping deer for the first time and set in a more modern, sans serif letter style. The deer itself was left relatively unchanged: legs extended, antlers forward.

A more clean-cut, contemporary look marked the revision in 1968. A Company memo noted "the new trademark is in keeping with the progress being made throughout all divisions of the Company ... it provides for better reproduction and greater readability under a wider range of usage." The design was modernized and streamlined to show a straight-side silhouette with just two legs, instead of the four, and one four-point rack of antlers. The "John Deere" logotype was changed using a hand-modified version based on the Helvetica font. The width of the ellipse border was narrowed and the size ratio of the deer inside it increased.

Today, 32 years later, John Deere unveils the latest evolution in the John Deere brand, the eighth such logo in the company’s 163-year history. The updated mark is true to the strong positive associations inherent in the revered John Deere name and symbol. Yet its sharpened antlers, angles, muscularity and attitude give the trademark an energized and dynamic edge. Coincidentally, after being perceived for decades as the "leaping deer", this latest version, for the first time, actually illustrates the deer pushing upward rather than heading toward a landing position – a positive attribute noticed almost unanimously by all who participated in the recent identity review, research, and approval process.

Throughout the years, refinements to the trademarks have reflected what the company was about at that point in time and what it saw as important to its future. Since the mark was last revised, John Deere has grown from being predominately an agricultural equipment company with primary operations in the U.S. to its current status as a global organization with interests in a wide range of businesses, from finance to heavy machinery to consumer goods to specialized technology solutions.

The update is symbolic of John Deere’s determination to stay focused on being the premier company in its industries worldwide, while remaining firmly rooted in its basic values of quality, innovation, integrity and commitment.

In an effort to more accurately reflect John Deere today, the timeless symbol has been modernized to show the company’s global strength, willingness to embrace new opportunities,
and commitment to adopting new technologies for customer satisfaction.

The style and shape of this updated logo is reflective of today’s technology world: bolder, stronger, high technology oriented. In the symbol itself, the deer’s feet are rooted firmly into the ground for a strong leap into the new millennium. The body, head and antlers have a purposeful attitude, a sense of direction and a clear commitment to taking charge by running smart.

The mark depicts what John Deere Brand means today – proud of its past and preserving and building upon its heritage, but simultaneously looking out on the horizon, for new opportunities. With this modernized leaping deer, John Deere moves forward into the new millennium with confidence and power.

If you require any further assistance from the Business Quiz Spot regarding Quiz Material or assistance in conducting quiz in your college or company, please feel free to contact us

Tuesday, August 23, 2011

Business History - GE Logo History

The company has a great history. It was formed in 1892 by the merger of Edison Electric Light Company (founded by Thomas Edison to sell his invention, the light bulb) and Thomson-Houston Electric Company.

The basic logo font face is still quite similar to what it was in 1892. Over time, a circle engulfing the company name has been added to the logo, which might be due to the increasing global presence and vision of the company. The current logo, which was designed by Wolff Olins, adds blue color to the logo instead of the black color which had been used in all the previous logos. Accompanied with the logo change was also a change in the tagline of the company from “We bring good things to life” to “Imagination at work”.

If you require any further assistance from the Business Quiz Spot regarding Quiz Material or assistance in conducting quiz in your college or company, please feel free to contact us

Tuesday, August 9, 2011

Logo Quiz

Identify the logo this textile company

Ans. Bombay Dyeing

If you require any further assistance from the Business Quiz Spot regarding Quiz Material or assistance in conducting quiz in your college or company, please feel free to contact us

Thursday, August 4, 2011

Logo Quiz

Identify the logo of this techno hunk of India

Ans. Tech Mahindra

If you require any further assistance from the Business Quiz Spot regarding Quiz Material or assistance in conducting quiz in your college or company, please feel free to contact us

Sunday, July 24, 2011

Logo Quiz

Identify the logo of the company

Ans. Spain Tourism

If you require any further assistance from the Business Quiz Spot regarding Quiz Material or assistance in conducting quiz in your college or company, please feel free to contact us