Business Quiz: Brand Quiz

Showing posts with label Brand Quiz. Show all posts

Wednesday, December 21, 2011

Brand Business Quiz

Business Quiz Spot is a dedicated Business Quiz Blog for all the Business Quizzers across the world. With a target of reaching over 20,000 questions in the coming six months, this will be an encyclopedia for all the aspiring Business Quizzers. Please feel free contact us either for contributing articles or for a quotation. You will also find various popular categories of Business Quiz such as Logo Quiz, Brand Quiz, Business History Quiz in this Quiz Blog.

Business Quiz Question 1. Which telecommunications company has entered into a
strategic partnership with Google to provide an online marketing tool
for SMEs which is using its services?
Ans. Telekom Malaysia

Business Quiz Question 2. Nissan unveiled its premium offering for the mid-size
segment Name the Brand?
Ans. Sunny

Business Quiz Question 3. In which Country, Bank of Baroda, Andhra Bank and
Indian Overseas Bank plans to open a new joint venture commercial bank?
Ans. Malaysia

Business Quiz Question 4. Name the campaign which was created by Mudramax that
has been chosen as Best in Asia, at the Promotion Marketing Awards of Asia?
Ans. Silent Anthem

Business Quiz Question 5. Reid and Taylor belongs to which Texile Firm?
Ans.S Kumars

Friday, September 23, 2011

Marketing Terms Quiz

Business Quiz #1. Who coined the term “Innovative Imitation” ?

Ans: Theodore Levitt

Business Quiz #2. Who coined the term “ Positioning”?

Ans: Al Ries and Jack Trout

Business Quiz #3. Who coined the term “Marketing Myopia” ?

Ans: Theodore Levitt

Business Quiz #4. The Element of Marketing Mix : Four P’s (Product, Place, Price, Promotion) was Proposed by whom?

Ans: Jerome Mccarthy

Business Quiz #5. The Term “Unique Selling Proposition” was proposed by ?

Ans : Rosser Reeves

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Wednesday, August 24, 2011

Business History - Renault Logo History

More than 100 years ago, Louis Renault was creating the society named "Renault Frères". It was the first step of the logo saga.

Discover the complete story of the famous diamond.

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Thursday, July 7, 2011

Business History - SMU Logo History

The SMU Tangram Lion

SMU's lion represents the qualities of Leadership, Strength, Dignity, Wisdom and Loyalty. It also reflects the country original name of Singapura, or "Lion City". The face is depicted by means of a stylized tangram.

Traditionally, a tangram is a collection of seven geometric pieces set in a square. These pieces are moved to create a myriad of spatial possibilities, limited only by the scope of human ingenuity.

The symbol has been created to convey the University's position at the forefront of tertiary education in business management and in strategic partnership with leading universities overseas.

The deep blue colour is strong and classic. The use of gold in the identity brings in richness and lightness. The combination of colours also reflects the history of Singapore as mercantile trading seaport - Gold for wealth and Blue for the sea that made it possible.

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Wednesday, June 22, 2011

Business History - LG Logo History

LG was formed from two different companies named Lucky (chemical cosmetic company, 1947) and Goldstar (radio manufacturing plant, 1958). Though, these were different companies they were essentially owned by one person. In 1995, Lucky Goldstar was renamed to LG Electronics.

Actually, LG is a chaebol (a South Korean conglomerate), so there’s a whole range of LG companies that also changed their names, such as LG Chemicals, LT Telecom, and even a baseball team called the LG Twins. These companies all adopted the “Life is Good” tagline you often see alongside its logo. LG denies that their name now stands for Lucky Goldstar. They’re just “LG.”

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Monday, April 18, 2011

Business History - Master Card Logo History

In 1966, seventeen bankers formed a federation for the reciprocal acceptance of their credit cards. They called this federation as Interbank and hence, the first 1966 logo. The ‘i’ was used to identify the participating members of Interbank Card Association.

In 1969, the name was changed to Master Charge. The new logo had the two familiar intersecting circles which make sense when we think about the interbank card business. Also, the ‘i’ was retained at the bottom to show continuity and also to make it easy for people to recognize their earlier familiar logo.

Finally, in 1979, the name MasterCard was adopted and they lost the ‘i’ from the logo. In 1990, bold colors were adopted which also made it easier to recognize the 23 horizontal bars between the two circles, which I think denoted the idea of multiple simultaneous interbank relationships. The logo looks more contemporary and simple, with an italic, sans-serif typeface.

In 1996, a more prominent font replaces the old font, and the number of bars was also reduced, resulting in a simple and powerful logo. The Brand Mark’s visibility, recognition, and overall brand image are improved, with new features including larger lettering highlighted with a drop shadow, fewer interlocking bars within the red and yellow circles, and a new dark blue background for use on decals and signage.

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Monday, April 4, 2011

Business History - Shell Logo History

Back in 1900, when the company was started the logo was a realistic and simple shell which lies flat on the ground. This was a pectin or scallop shell, but today the company has a logo which is bold, colorful and much more simplistic.

The evolution of the logo began after 1915, when rendering enabled the company to reproduce its identity easily. This is visible in the 1930 logo for the company. When the company started a project in California, it added the red and yellow colors to the symbol. The colors help Shell to stand out. Additionally, these are the colors of Spain, where many Californian settlers were born, which might have helped the company to create an emotional bond with the people.

With the advent of internet and fax machines over the later years, it became necessary for the company to simplify their logo, which would prevent it from being distorted in small images. The 1971 logo designed by Raymond Loewy is very simple as compared to the earlier logos.

This has helped the company because this logo is more memorable and recognizable, accountable to the simplicity of the logo. The 1971 logo is still used by the company albeit with minor changes, but it has become so recognizable that it often appears without the company name now.

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Friday, March 4, 2011

Business History - Boehringer Ingelheim Logo History

The corporate logo used today is derived from the central section of the Imperial Palace of Charlemagne. The King of the Franks, later crowned Emperor, stayed in Ingelheim during the latter part of the 8th century, probably around the year 774.

1893 - 1908
The first logo of Boehringer Ingelheim. The intertwined letters CHBS stand for C.H. Boehringer Sohn.

1908 - 1924
The Company Logo as used until 1924.

1924 - 1962
First version of the logo to incorporate the central section of the Imperial Palace.

1962 - 1997
First version of the logo to incorporate the central section of the Imperial Palace.

Today
Boehringer Ingelheim's logo reinterpreted for the 21st Century. This is the version, launched in 1997, which is still in use today.

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