Business Quiz Spot is a dedicated Business Quiz Blog for all the Business Quizzers across the world. With a target of reaching over 20,000 questions in the coming six months, this will be an encyclopedia for all the aspiring Business Quizzers. Please feel free contact us either for contributing articles or for a quotation. You will also find various popular categories of Business Quiz such as Logo Quiz, Brand Quiz, Business History Quiz in this Quiz Blog.
Business Quiz #1. Who coined the term “Innovative Imitation” ?
Ans: Theodore Levitt
Business Quiz #2. Who coined the term “ Positioning”?
Ans: Al Ries and Jack Trout
Business Quiz #3. Who coined the term “Marketing Myopia” ?
Ans: Theodore Levitt
Business Quiz #4. The Element of Marketing Mix : Four P’s (Product, Place, Price, Promotion) was Proposed by whom?
Ans: Jerome Mccarthy
Business Quiz #5. The Term “Unique Selling Proposition” was proposed by ?
Ans : Rosser Reeves
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